Look, I get it. My journey from computer engineer to MBA to corporate strategist to Wayfinder wasn't exactly linear either.
Picture this: A computer engineer from El Salvador, raised on folk stories and vibrant culture, ends up in Manhattan's corporate towers with a Columbia MBA. Sounds like success, right?
It was. Until I realized I was really good at something that was slowly draining me.
I spent years in corporate strategy rooms, leading growth initiatives, managing teams, delivering results. The spreadsheets made sense. The five-year plans were solid. The trajectory was perfect. But Sunday nights started feeling heavy, and that heaviness spread to the other six days.
The turning point? When I discovered I could blend my analytical superpowers with intuitive wisdom I'd been developing through various teachers and practices. When I realized that the best solutions come from honoring both the spreadsheet and the soul. When I finally admitted that success without fulfillment is just a pretty prison.
So I made the leap. Left the corporate world. Built my own business. Faced every 2 AM doubt, every "what have I done?" moment, every lonely decision that entrepreneurs know too well.
And through that journey, I found my real gift: helping people navigate their own "what's next" moments.
What makes me different
I've actually been there.
Not theoretically. Not through a certification course. But actually been in those strategy rooms making those decisions. Actually made the "crazy" leap everyone warned against. Actually built something from nothing while everyone watched and waited for me to fail (or succeed - honestly, I'm not sure which they wanted less).
I speak both languages fluently.
The language of strategic frameworks, KPIs, and five-year plans. And the language of intuition, energy, and "something just feels off." Most importantly, I know how to translate between them. I can map your business plan AND help you understand why you keep sabotaging it.
I see patterns others miss.
That engineering brain combined with intuitive development means I connect dots in unexpected ways. I'll catch the thing you're not saying. The pattern you can't see because you're too close to it. The real reason you're stuck (hint: it's rarely what you think).
I work alongside you, not above you.
This isn't me on a mountain dispensing wisdom while you take notes. It's us, sleeves rolled up, figuring this out together. I'll celebrate your wins like they're mine (because your success genuinely matters to me). I'll sit with you in the uncertainty without trying to fix it. And yes, I'll lovingly call you on your BS when needed - because sometimes we all need someone who cares enough to tell us the truth.
Who I work with
I work with successful people at inflection points.
Sometimes that's the executive who's climbed every ladder but realized they're all against the wrong walls. Sometimes it's the entrepreneur who's built something impressive but feels trapped by their own creation. Sometimes it's the professional who knows there's more but can't articulate what "more" looks like.
What they have in common:
They're successful on paper but restless in reality
They're tired of trying to figure it out alone
They value expertise (they understand you get what you pay for)
They're ready for change but want strategy, not just inspiration
They need someone who gets both the business and the human side
What they don't have in common:
Everything else. My clients have ranged from tech executives to artists, from solopreneurs to corporate leaders, from 30-somethings having their first "is this it?" moment to 60-somethings ready for their next act.
My approach
No toxic positivity. Sometimes things aren't "amazing!" and that's okay.
No generic frameworks. Your situation is unique. Your solution should be too.
Instead:
Real strategy from someone who's actually done it
Partnership that makes you feel less alone in the big decisions
Warmth with directness (I'll support you AND tell you the truth)
Results that honor both your bank account and your soul
A safe space to be both brilliant and human
My approach
No toxic positivity. Sometimes things aren't "amazing!" and that's okay.
No generic frameworks. Your situation is unique. Your solution should be too.
Instead:
Real strategy from someone who's actually done it
Partnership that makes you feel less alone in the big decisions
Warmth with directness (I'll support you AND tell you the truth)
Results that honor both your bank account and your soul
A safe space to be both brilliant and human
What clients say
"Fia's coaching is truly transformative—almost magical. I initially sought her guidance for professional advice on my next steps as a brand consultant, but what I gained was so much more. Fia helped me realize that before I could map out my career path, I needed to clarify my life goals and understand how my professional ambitions fit into my broader purpose. Her holistic, no-nonsense approach was both eye-opening and grounding." — Brand Expert
"The greatest gift Fia has given me is hope. She has a magical way of helping me find it, even in the darkest corners of my mind. In just a few months, my life has transformed in ways I never expected." — Visual Artist.
"Fia's offering is a miraculous weaving of inspiration, encouragement, accountability, and clarity. She holds me to my highest aspirations while gently honoring my depths. She creates the most nuanced structure that allows my big visions to actually move forward, one step at a time. And her spirit and personality are so delightful! She is funny, self-revealing, humble, and yet allows her light and wisdom to shine forth.” — Therapist
"When I started working with Fia, I was at one of the most challenging crossroads of my life - both personally and professionally. In just six months, she helped me move from being reactive to firmly in the driver's seat of my own life. Through her coaching the BIG decisions that felt overwhelming before became clear and actionable. Fia met me exactly where I was, earning my trust while always focusing on positive forward movement. Her approach isn't one-size-fits-all; it's deeply personal, supportive, and solution-oriented. I honestly can't imagine where I would be right now without her wisdom and guidance during this transformative time.” — Marketing and Brand Executive
“I was experiencing several simultaneous major life transitions and didn't know how to navigate the uncertainty. Fia's 10-year vision framework transformed how I approach decisions—it's something I'll continue using for years to come. Rather than just focusing on work, she helped me create a broader 'life plan' that integrated parts of my life I had been neglecting. Fia serves as an encouraging sounding board who ensures forward movement in a way that feels authentic to who you are. This is an investment in yourself that will continue to pay dividends over time.” — Sustainability Executive
"I came to Fia with dreams that felt overwhelming and unruly - I could see them all at once but had no idea how to make them real. She helped me create both the scaffolding and the minute care needed to transform aspirations into concrete reality. But what makes Fia truly special is her rare combination of strategic brilliance and deep humanity - she's warm, emotionally intelligent, spiritually grounded, and genuinely fun to work with. She's coached me past blocks that had trapped me for years, celebrating the thousand little steps that create real change. Working with Fia feels like having both a strategic mastermind and a wise friend in your corner.” — Therapist and Business Owner
The personal stuff
I live in the Hudson Valley, New York, where I can see actual trees from my window (a requirement after years in Manhattan). I'm fueled by way too much coffee and an unreasonable number of notebooks (yes, I still write by hand).
I believe in both data and intuition. In strategic planning and divine timing. In working hard and knowing when to rest. In taking things seriously but not taking yourself too seriously.
I've made what others called "crazy" decisions that turned out to be the sanest things I've ever done. I've followed five-year plans and thrown them out windows. I've been the person in the corner office and the person at the kitchen table at 2 AM wondering what the hell I'm doing.
All of which is to say: Whatever transition you're navigating, I've probably been there. And if I haven't, I know how to help you find your way through it anyway.
Why I do this work
Because I know what it's like to be successful and miserable. To have everything look perfect on paper while feeling empty inside. To be the only one who understands the weight of the decisions you're making.
Because I believe we're all allowed to evolve. That success is permission to want more, not an obligation to be grateful for "enough." That the whisper saying "there's something more" isn't ingratitude - it's wisdom.
Because I've seen what happens when someone finally gets the support they need. When they stop trying to figure it out alone. When they have someone in their corner who gets both the spreadsheet and the soul.
The transformations aren't just about new careers or bigger businesses (though those happen too). They're about people finally feeling alive again. Finally trusting themselves. Finally building something that matters to them, not just something that looks good to others.
That's why I do this work. Because your next chapter matters. Because you deserve support while you write it. Because sometimes the bravest thing you can do is admit you need a guide.
Ready to connect?
If something in this resonated - if you found yourself nodding or felt that little spark of recognition - let's talk.
I offer free 40-minute Strategy Sessions. No fluff. No generic coaching questions. Just a real conversation about where you are, where you want to be, and whether I'm the right person to help you bridge that gap.
Or connect with me on LinkedIn where I share insights about navigating transitions, building what matters, and the messy middle of transformation.
One thing I know for sure:That restlessness you're feeling? It's not going away. It's an invitation. The question is: Are you ready to accept it?
P.S. -P.S. - I still keep way too many notebooks, still drink too much coffee, and still believe that the best decisions often look crazy to everyone else. If that sounds like someone you'd want in your corner, let's talk.
