When success isn't enough anymore, and you know something needs to change but can't see the path forward...
That's where I come in.
Hi, I'm Fia.
I help successful people and entrepreneurs who've hit that "Is this it?" moment turn their restlessness into their next chapter.
You've checked all the boxes. Built the career, launched the business, achieved what others dream of. But somewhere along the way, success stopped feeling successful. Maybe you're drowning in meetings that could've been emails. Maybe you're drowning in decisions only you can make. Either way, you're drowning.
Here's the thing: "Good enough" takes up just as much space in your life as "absolutely amazing" - but delivers a fraction of the joy.
You wake up with that "there has to be more than this" feeling every single day
Your LinkedIn profile looks impressive but feels like it's describing a stranger
You've mentally quit 47 times but Monday morning finds you in the same place
Every big decision feels impossibly heavy because you're the only one who truly "gets it"
You're exhausted from being "on" all the time - whether that's performing in meetings or performing success
Success feels like a beautiful prison you built yourself
You celebrate wins that feel hollow because no one understands what they really took
The Sunday night dread has infected the other six days
You joined networking groups but still feel completely alone with the weight of it all
You have resources but no clarity on where to invest them (especially your energy)
You know something big is calling but you can't quite hear what it's saying
Sound familiar? Then you're not crazy, ungrateful, or broken. You're ready for what's next.
What if instead you had...
Crystal clarity on what you actually want (not what looks good to others)
A strategic plan that doesn't require burning everything down
Someone who actually gets it - who thinks WITH you, not just at you
The confidence to make bold moves because you trust your internal compass
Relief from the crushing weight of making every decision alone
Real momentum instead of busy work disguised as progress
A thought partner who understands both the spreadsheet and the soul
Permission to want more without the guilt
A way forward that honors what you've built while creating what you need
This isn't fantasy This is what happens when you stop trying to figure it out alone.
Why Wayfinder?
I'm not a life coach. I'm not a business consultant. I'm a Wayfinder.
Think of me as your strategic thought partner who happens to have an engineering brain, an
MBA from Columbia, years in corporate strategy rooms, AND the intuitive skills to help you
navigate what the spreadsheets can't capture.
My clients don't hire me for worksheets or motivational quotes. They hire me because I can see
the path through the fog when they can't. Because I've sat where they're sitting - in the corner
office wondering "what's next?" and at the kitchen table at 2 AM making business decisions
alone. Because I bring both the analytical horsepower and the intuitive wisdom to help them
build something that matters.
This might be you if...
You wake up with that "there has to be more than this" feeling every single day
Your LinkedIn profile looks impressive but feels like it's describing a stranger
You've mentally quit 47 times but Monday morning finds you in the same place
Every big decision feels impossibly heavy because you're the only one who truly "gets it"
You're exhausted from being "on" all the time - whether that's performing in meetings or performing success
Success feels like a beautiful prison you built yourself
You celebrate wins that feel hollow because no one understands what they really took
The Sunday night dread has infected the other six days
You joined networking groups but still feel completely alone with the weight of it all
You have resources but no clarity on where to invest them (especially your energy)
You know something big is calling but you can't quite hear what it's saying
Sound familiar? Then you're not crazy, ungrateful, or broken. You're ready for what's next.
What if instead you had...
Crystal clarity on what you actually want (not what looks good to others)
A strategic plan that doesn't require burning everything down
Someone who actually gets it - who thinks WITH you, not just at you
The confidence to make bold moves because you trust your internal compass
Relief from the crushing weight of making every decision alone
Real momentum instead of busy work disguised as progress
A thought partner who understands both the spreadsheet and the soul
Permission to want more without the guilt
A way forward that honors what you've built while creating what you need
This isn't fantasy This is what happens when you stop trying to figure it out alone.
Why Wayfinder?
I'm not a life coach. I'm not a business consultant. I'm a Wayfinder.
Think of me as your strategic thought partner who happens to have an engineering brain, an
MBA from Columbia, years in corporate strategy rooms, AND the intuitive skills to help you
navigate what the spreadsheets can't capture.
My clients don't hire me for worksheets or motivational quotes. They hire me because I can see
the path through the fog when they can't. Because I've sat where they're sitting - in the corner
office wondering "what's next?" and at the kitchen table at 2 AM making business decisions
alone. Because I bring both the analytical horsepower and the intuitive wisdom to help them
build something that matters.
Recent transformations from my clients:
A burned-out executive who pivoted careers completely (and moved countries) without losing everything
An exhausted solopreneur who went from decision paralysis to CEO confidence
A therapist who restructured her entire practice to work how SHE wanted
An entrepreneur whose revenue tripled once she wasn't building alone anymore
It's not that you're ungrateful. You value everything you've built
You just know deep down: this isn't it anymore
Like wearing clothes that technically still fit but no longer feel like "you."
You're exhausted by pretending your fire's still lit when most days you're just trying not to freeze.
You're tired of having to justify why "more" even matters when everyone keeps telling you how
"lucky" you are.
And then there's the loneliness. The kind that hits different when you're successful.
Maybe it's the loneliness of outgrowing your current life while everyone thinks you should just
be grateful. Or the loneliness of being the only one who truly understands what you're building,
celebrating wins with people who don't get why it matters, facing failures with no one who
understands the stakes.
This isn't just a career shift. It's an identity shift.
The person who got you here - that force of nature who solved every problem, met every deadline, built everything from scratch - they did their job. But the skills that built your current life might be the very things keeping you from your next chapter.
That perfectionism that earned recognition? Now it stops you from experimenting. That independence that made you successful? Now it keeps you isolated. That drive that got you here? Now it's driving you into the ground.
Here's what I know: You're standing at the edge of your next evolution. And edges are scary as hell. But staying where you are? That's scarier.
